365 IDEAS DE NEGOCIO

El mundo está cambiando tan rápido, que ya no es el grande quien gana al pequeño, sino el rápido quien gana al lento.

The 3-sided foosball table was developed as a promotion for Coke Zero by the advertising agency Leo Burnett Budapest, on the premise that if Coke Zero was possible, anything was possible:
Table football is one of the most liked socializing games in pubs, bars, workplaces, schools, and clubs with few rules. But there is one rule since the beginning: only four people can play the game. In order to show the target people that there are zero limits and rules we invented the new breed of the game: the Zero foosball which has 3 sides to accommodate 6 friends.
In the age of 18-25 guys leave their childhood and step into the adults’ world of obstacles and limitations. Coke Zero wants to help them see, imagine more possibilities in life than they think. If Coke Zero is possible anything is possible. The challenge was to bring the brand purpose into life via transforming limitations, norms, rules into new never seen positive experiences.
The tables were produced and deployed in Hungary, with the help of the Hungarian Foosball Association.

Coca-Cola Zero creó en 2009 un futbolín de lo más original, un futbolín de tres lados. El objetivo era reforzar la idea de la campaña: "Todo es posible".
 
El futbolin fue diseñado por Coca-Cola en colaboración con la Asociación de fútbol de mesa de Hungría. Se estrenó hace 4 años en los festivales de música más populares de Hungría.

Fuente: http://xmadenx.wordpress.com

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